If we refer to historical times, we will find that marketing has always relied on various forms of communication and with new leaps in technology as the century progressed, we have seen the emergence of new forms of marketing that relies on the newly emerged technology. Thus, At the turn of the century with the appearance of a globalized market, a globalized way of marketing too was born.The term internet market refers to the process of advertisement and promotion of products and services through the internet and various other websites.
According to Bryant Tchan, the internet marketing is the tool that promotes sales in the new age of virtual world, and it is widely used by millions of entrepreneurs to promote their products and services over a wide range of markets that defies the traditional physical boundaries.
The tools that are used by entrepreneurs in this form of the market generally involves web marketing, e-mail promotion, social media marketing and other such similar ways of marketing techniques. Bryant Tchan rightfully said thatsuch type of marketing is done solely over the internet and involves the use of a variety of online advertisements to redirect the user to the advertiser’s website. There are many forms of such ad like the banner advertisement, where a flyer appears over the site the user is visiting, or Pay per Click, and targeted lists of email of customers who might be interested in the product or service that is being promoted.
The Future of marketing
Internet marketing is a growing form of promotion and advertisement mainly because the numbers of the internet user who browse the web actively are increasing every day at a proportional rate and many popular search engine and website giants have been able to capitalize on this growing trend makinguse of an unexplored market and turning it into profits. Today no matter which website we visit invariably makes use of advertisement to promote sales and increase profits.
With the invention of smartphone technology and portable computers that can be carried with ease from place to place, marketing too became mobile, and this was a giant leap for industries and service providers as the machines were not limited to the confines of the user’s homes. As such the producers too had to think outside the box and therefore online delivery was born which transferred products with ease at the doorstep.
Various online shopping centers began to replace the need for traditional shopping methods. Since the distribution of product services cut away the need for middleman for most companies, the rate of products too became incredibly cheap and affordable to the public. The attention that the internet and its marketing forms command made it the perfect ground for investment and generated profits. Social media too created an atmosphere of innovation by making revolutionary changes in the promotion of a product that was entirely new and popularizing it overnight.
Thus the changes we see in today’s world are mainly due to the interconnected web that connects people across all domains defying the boundaries of a nation. The growth of online market too opened up new doors to intercontinental travel which was considered a rare thing in the past and creating a globalized network of products and services that are now accessible to everyone at the touch of a screen in their palm.